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Dashboard Week Day 2 – Where are UFO Sightings in the US?

This post was originally published on The Data School blog between 2018 and July 2025, before our program was renamed to MIP’s Analytics Career Accelerator. References throughout this article to “The Data School” or “DS” all refer to what is now MIP’s Analytics Career Accelerator. The program, its people, and its commitment to launching outstanding analytics careers remain the same – just under a new name.

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For the second day of the dashboard week, we are provided with a link to a website that has data on UFO sightings (you can view it here). There are 2 main tasks:

    1. Web scraping the data from the link provided
    2. Building a dashboard with Tableau

Most of my visualisations on Tableau Public are the long scrolling layout. So this time, I aim to try something new and went with just one desktop dashboard. Another reason is that a long-form layout takes a longer time to build which probably means I’ll have to cut corners with the formatting.

Dashboard Week Day 2 - UFO sightings dashboard thumbnail

Figure 1: Dashboard Week Day 2 – UFO sightings

 

What I discovered is when going with the desktop layout, I cannot show as many insights from the data compared to a long scrolling dashboard and I have to be more thoughtful in:

    1. What insights do I want to emphasise and
    2. How can they be put together on just one screen without cluttering the dashboard
Key Takeaway

There are some parts of your work process which will take a longer time, which is different from people to people. Personally, I usually spend longer time in the data preparation (this time, web scraping) but save time in building the dashboard on Tableau. I suggest to identify your own work style and time pattern as it will be easier to plan and ensure that you complete all the tasks by the deadline. And be comfortable in not visualising all the insights you have. Often you can tell better stories from your data if you keep your topic focused.

 

If you have any questions, feel free to ask me on Twitter or Linkedin.

Cheers,

Jo

 

 

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