Retailers face a fragmenting audience as new channels emerge and fight for the attention of consumers. At the same time the challenge of changing demographics and store modalities mean that black box analytics no longer meet the need.
Retailers thrive – or wither – by mastering their supply chain, optimizing pricing, understanding customers, and ultimately selling stuff. As retailers mushroom in size, format, and scope, success will increasingly rely on timely, insightful decisions to do these things exceedingly well.
Lots of data is already available to retailers to make good decisions – from loyalty programs and web analytics to third-party information and point-of-sale details. But there’s a big gap between having the data and putting it to work for you. MIP has analytical depth and visualization capabilities that can help improve your retail analytics by allowing you to: