Consumer packaged goods data is uniquely challenging. Leadership in the (CPG) sector requires deep insights into customers, products and geography. Manufacturers and their retail partners must work together to locate and profile their best customers, and then get those products to them through the right channels Seasonality, channel conflict, and changing demographics all require deep analytics, faster than traditional solutions can deliver.
Analysts in CPG organizations can take advantage of all of the data available to them including Point of Sale (POS), Retail Floor Space Management (RFSM), demographics, and marketing data to drive critical decisions across departments.
MIP’s Solution will provide;