The MIP Australia Journey

During a record breaking walk from South Australia to Darwin our founder and CEO, Steve Hitchman, had a simple notion.  He wanted to find the best technologies while employing the industry’s most talented and sought-after human capital. Steve then wanted these people to work on delivering business outcomes where others failed.

That vision became MIP Australia, established in 1992 and headquartered in Sydney, Australia.

After hundreds of hours of research, Forest and Trees was selected as the first go to market technology, followed by Informatica, Brio, MicroStrategy, Exeros, WhereScape, Tableau Software and Alteryx.

MIP quickly earned a reputation as one of the first companies in Australia to provide true data warehousing and information management services.

They say imitation is the greatest form of flattery and competition soon followed.

Today MIP Australia continues to evolve, innovate and lead the way.  The fundamental ingredients of that long trek remain core to our DNA.

MIP Timeline

  • 1992

    MIP opens Australian operation in North Sydney, NSW

  • 1994

    MIP opens the Melbourne office

  • 1996

    MIP enters the advanced analytics space bringing Clementine (now SPSS) to Australian customers

  • 2006

    MIP opens Darwin office

  • 2011

    WhereScape appoints MIP as exclusive distributor for Australia and New Zealand

  • 2014

    MIP achieves Tableau Gold Partner status - 3rd globally

  • 2015

    MIP appointed as Alteryx Premier Partner for Australia and New Zealand

  • 2015

    MIP signs up the 400th customer in Australia

  • 2016

    MIP awarded Partner of the Year for Tableau, Alteryx and WhereScape

  • 2017

    Alation and MIP announce a strategic sales and services relationship

  • 2018

    MIP launches the Data School Down Under

  • 2019

    MIP inks agreement with to resell their market-leading machine learning and artificial intelligence technology