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5 Compelling Reasons to Pursue a Career in Data Analytics

This post was originally published on The Data School blog between 2018 and July 2025, before our program was renamed to MIP’s Analytics Career Accelerator. References throughout this article to “The Data School” or “DS” all refer to what is now MIP’s Analytics Career Accelerator. The program, its people, and its commitment to launching outstanding analytics careers remain the same – just under a new name.

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5 Compelling Reasons to Pursue a Career in Data Analytics

Data is the new oil. All industries collect and store data, which means they all want a data analyst to extract actionable insights, which makes the career great in demand. Here are the five persuasive reasons to encourage someone to pursue a career in Data Analytics. 

1. Exponential growing Data Generation

According to the latest estimates, 402.74 million terabytes of data are created daily, and the volume is expected to increase by an average of 22.8% annually. This information is easily collected and stored on a massive scale, so businesses need data analysts to interpret the data and provide actionable insights for informed decision-making. 

2. Indeed, a job in demand

Forbes predicts that the rapid increase in data generation over the next few years will drive the demand for data analysts higher than ever before. Seek predicts a 27.7% increase in employment opportunities for data analysts in Australia over the next five years.

3. Switching to a career in Data Analytics made easy

Many skills from other industries, such as problem-solving, critical thinking, and communication, can be incorporated into a data analytics career. Several online courses, boot camps and certifications enable one to learn the skills required for data analytics with little prior technical background. 

4. Lucrative salary 

The earning potential of data analysts in Australia is excellent. According to Talent.com, Australia’s average data analyst salary is $108,423 per year or $55.60 per hour. Entry-level positions start at $93,563 annually, while most experienced workers make up to $138,022 annually. The salary range highly depends on your experience level, qualifications, and geographical location.

5. Wide Range of Career Opportunities

Finally, but certainly not least, A data analyst works across various sectors such as Business Intelligence Analytics, Healthcare Analytics, Financial Analysis, and Marketing Analytics, to name a few. All the skills are transferable which allows mobility across different industries. 

In a nutshell, pursuing a career in data analytics is an outstanding option for someone who likes to work with data, solve crucial problems, and drive actionable insight. All this while enjoying a lucrative salary, job stability, and tremendous future growth. 

 

 

 

 

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