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15 Examples of Tableau LOD – New customer acquisition

This post was originally published on The Data School blog between 2018 and July 2025, before our program was renamed to MIP’s Analytics Career Accelerator. References throughout this article to “The Data School” or “DS” all refer to what is now MIP’s Analytics Career Accelerator. The program, its people, and its commitment to launching outstanding analytics careers remain the same – just under a new name.

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This blog is inspired by blog: Top 15 Tableau LOD Expressions (Practical Examples).

Tableau LOD (Level of Detail) Expression is one of the most powerful tools to achieve amazing results in building dashboards. In this series of blogs, we will walk through 15 different use cases to demonstrate the usage of LOD expression.

Since this is a series blogs, please use the navigation below to jump to the one you need quickly:

New Customer Acquisition

I have to say there’re multiple methods of calculating the percentage of total with similar effort and LOD is only one of them.  In this example, we still connect to Sample-Superstore dataset, and we want to have a look at the sales performance for each Sub-category within its Category. So let’s start this task step by step:

1. We put two dimensions Category and Sub-category to Rows, and Sum of Sales to Columns. If we select the Marks card as Bar, we can get the result as below:

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